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Johnavan Thomas's avatar

Great read!

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Peter's avatar

I’d agree with your need for a professional service, but I don’t think that will happen.

If you look at their marketing strategy, it is clear that they a luxury brand (like Rolex) before they are a camera company. I think people overlook this. They make fine, often very fine things that work but are ultimately designed more for status consumption over utility when push comes to shove. It doesn’t mean the design isn’t great, it doesn’t mean they don’t have great utility, but I would bet that if Leica had to rank their priorities, utility comes behind brand image. This isn’t me knocking anyone who wants to use one. I’ve shot with Leicas for most of my career, even on jobs from time to time, still do. When they work, there is nothing more enjoyable or engaging to use. I’d never rely on the brand to be a workhorse/default option, even though I would love to.

When they don’t work, which in my experience is much more often than any of the Japanese brands, say goodbye for months (and months, and months…) at a time, and to pay a premium. For most working photographers the cost is simply prohibitive all around - one Leica body is often what it takes for two of another brand - your redundancy is built in. The difference in results are so specific and niche that it really has no bearing on the success of the work. But that’s the thing, Leica isn’t really marketing towards working photographers.

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